Content has become an important part of every business now and it is slowly proving to be indispensable in many ways. With it becoming a new part of every business and marketing strategy, some businesses still find themselves lost on how to incorporate content into their plans successfully.
While some businesses are considering hiring their own resources, some others are still checking out their options and getting confused. Because the market for content has exponentially grown in the last few years, there are so many new players, terminologies and possibilities to deal with that a newbie is definitely going to be overwhelmed. Luckily, there is a new option in town that solves most of the above issues: outsourcing the content.
If you are looking to finally adopt content marketing as an integral part of your business model, but don’t know how to, then you should read ahead and consider outsourcing your content to an agency. Here are three reasons why this could be a good idea:
One option of adopting content marketing as a part of a strategy is hiring at least one content writer. But then again, unless you have a solid content plan to keep your writer occupied at all times, you may find yourself paying for a resource that doesn’t really give you your money’s worth. As a traditional business or modern, yet small business, an additional payroll that isn’t regularly occupied could prove to be a strain on your business’s finances. It may also seem unnecessary and you may end up giving up on content altogether.
Let us change the story here. If you outsource your content to an agency, you will be paying only for the work or service that you are purchasing. Not a penny more, not a penny less. You can plan your content strategy as per your company’s policies and hire content writers only when you require them. Plus, there are some content marketing agencies that not only sell your content but also provide you with a writer to provide you with content as and when you need it.
Focus on Your Own Business… and Expand it
Because you are new to the content arena, it is likely to take up a lot of your attention designing strategies and looking for the right voice for your brand. Needless to say, this is going to distract you from your original path – the business you are creating content for, which is ironical.
Outsourcing your content will solve the problem by allowing the outsourced agency to take up your content worries, leaving you free to focus on developing your brand. An expert professional content marketing agency will be able to design your content strategy and provide you with the best content writing services for your brand.
Another added advantage is that with a steady flow of content and a solid content marketing strategy in place, your brand now has a voice. You are displaying thought leadership by providing expert information about aspects of the business that your clients weren’t aware of. As a result, it will be possible for you to gain more clients and also offer content that can help them build their own brand.
Get a Steady Flow of Content
Now that you have figured out the benefits of content, you probably need help with things like content strategy, content plans, keywords, and so on. Plus, you may not be able to take out time on a regular basis to post content. And a post here and a post there, weeks or even days apart is not a good content strategy. You need consistency. Again, this can be a distracting process and could take you away from your true strength – your business.
If and when you hire a content writing service, it will give you consistent content as per your business strategy. All you have to do is talk to the agency providing the content marketing service and chalk out a content calendar. That done, get back to your business and let the content marketing agency handle theirs. Now you will have a consistent supply of fresh and original content that speaks the voice of your business.
When you work with a dedicated outsourced content marketing service, you can also expect not just blogs and articles, but you can also extend your business strategy to include other content verticals such as social media posts, whitepapers, company profiles and so on.
Statistics have shown that with an efficient content marketing service at hand, you can spend 62% lesser than what you would spend on a traditional marketing setup. Also, about 86% of the top tier companies have found that their businesses have soared after they outsourced their content marketing to an agency or a freelance writer.
There, the numbers have spoken. Now, what’s stopping you from outsourcing your content?