Curating content is no easy task, let alone curating engaging content. Writing engaging content is pivotal to marketing success in the long run. This gives rise to the golden question: How to write more engaging content? The following guide explains in detail, how to get your readers to read through to the end and ensure they follow the call-to-action. The best content will receive the best responses from the readers. This way, your brand can rise up the ranks owing to the best content writing services.
- Use A Spectacular Title:
Contrary to the common notion, writing a catchy and creative title is the most important part. The title should be such that it fires curiosity in the reader to read the content that follows. Be mindful to include the keywords that you are targeting. Depending on the type of content, you can use negative or positive emotions to evoke readers to follow through on the call to action.
- Let your lede do the talking:
The lede, or the introduction to the content should be short and precise. It should tell the reader all about the content that follows, without revealing any vital details. This paragraph should convince the readers to read till the end.
- Good Organization:
The content, on the whole, must be well organized. Headings and subheadings with subsections make the content easy to navigate, and the readers also have a clear understanding of what they are reading. The ending of one section or paragraph and the beginning of another should flow seamlessly, to avoid any confusion. The beginning and ending of each subheading should reinforce the ideas being portrayed by the content.
- Use Add-Ons Wisely:
It might be monotonous for the readers to read long-form articles. To spice up the value of the content, visuals such as videos, gifs, images, SlideShares and Infographics can be used. Typically, 3-4 visuals can be used in a 1,000-word copy. This breaks the monotony.
- Scannable Content:
No matter how extensive the content is, readers prefer scannable content. Scannable content is easy to process. Turning to bulleted points, tables, charts, etc. make it easy for the readers to navigate through your content.
- Offer value to the reader:
The reader will expect a takeaway from the content. Offer relevant advice, tips, solutions, etc. Since you are providing valuable inputs, it will help enhance your brand’s value and trust. Actionable content highlights leadership qualities and gives a good impression. Ultimately, the reader should feel that reading your content was thoughtful, helpful and useful. Include images and infographics to enhance the reader’s interest.
- Know your target audience well:
Keeping your target reader’s best interests in mind while creating content is a must. Write detailed and focused content to keep your readers engaged. Be subtle when you showcase your brand story, morals and ethics. An important factor to consider: the reader’s needs and interests are forever evolving as a process. Keep that in consideration when you create the best content.
- Surprise your readers:
The key to consistent readers is credibility. Surprise them with giveaways such as links to further resources regarding the topic. Include realistic and relevant statistics to help them understand the intensity of the content. Include relevant quotes and sayings by leaders in the industry, so that the content is more engaging. Share real-life examples and solutions so that readers can benefit from the suggestions. These benefits only add to the image of your brand.
- Convince readers to follow your blog:
Convincing does not necessarily mean requesting the readers to subscribe orear share. Support your claims with relevant numbers and represent the data in a way that will boost the confidence of your readers. Make sure that your competitive advantages are highlighted. Use illustrations and depict how your product is useful to your readers.
- Remember, less is more:
Less is more when it comes to content. Use short and simple sentences. Keep the paragraphs short, with no more than 6-7 sentences in each. Use technical words where necessary, but try and stay away from jargons as this would be the best way to bore your readers.
- Emotional Quotient:
Avoid the passive tone, as it appears to the readers that you are distant and not a part of the solution. Bring in a personal tone by adding real-life, personal examples. Let the writing style be such that you are conversing with the readers. Diplomacy should be avoided as much as possible, so that readers feel that you’re on their side, rather than just reporting the topic of content.
- Resonate with your readers:
Just like a yawn, energy is contagious. Keep the writing style crisp. Include puns, jokes and witty comebacks. A dynamic rhythm will encourage your readers to read all the way to the end.
Now that the checklist to create engaging content is ready at your fingertips, go ahead and mesmerize your audience with the kind of content that you can whip up and finish off with a lip-smacking cherry on top.